For most of us today, when we need something—whether it’s an answer, idea, strategy, or service—we start by asking search engines. Google alone gets 3.5 billion searches per day. So just as search engines have become integral to our lives, so, too, has it become integral to many business marketing strategies. In fact, organic search is considered to be the highest ROI channel by 49% of marketers. People are searching for any manner of things both loosely and directly related to your business. These are all opportunities to connect with these people, answer their questions, solve their problems, and become a trusted resource for them.